Featherie is a women’s golf clothing brand created by a teen girl golfer.

I built Featherie’s social media presence from the ground up, developing and executing a strategy that established the brand’s voice and visual identity across platforms. I created original content, managed the content calendar and posting, and collaborated with the team to launch social-first campaigns. Additionally, I directed influencer partnerships to expand brand awareness and drive engagement on Instagram and TikTok.

Role: Freelance Social Media Manager
Scope: Strategy, creative direction, community management, influencer partnerships, content planning, content creation, copywriting, graphic design.